The Mailgreen Mantra

Low Cost @ No Cost

Mailgreen aim to offer a first class service at a very Low Cost. But NOT at the expense of quality or the environment. We believe there should be No Cost to the environment, hence our commitment to striving for Zero Carbon Production Methods. Our green credentials are such that we believe we are pushing the boundaries of environmental production systems in the industry.

The Mailgreen Goals

Mailgreen promise to never compromise on quality and to always offer the absolute lowest price that can be achieved.

Mailgreen encourage the use of materials which include recycled fibre from recovered waste paper and/or virgin fibre sourced with a forest certification scheme approval such as FSC or PEFC. All paper elements including window envelopes should be recyclable.

Mailgreen encourage all mailings to contain clear and visible promotion of recycling messages and information on how to recycle the mailing item or the envelope.

Mailgreen encourage suppressing customer and prospect data, where the data is not from a consent-based file, against the Mail Preference Service, ensuring all items are fully and accurately addressed and post coded and to reduce unwanted mail.

Mailgreen promise to always strive towards cleaner and more responsible and sustainable methods of production.

The Mailgreen Credentials

Here are some of the methods by which Mailgreen are striving to offer Low Cost @ No Cost.

Solar Power

Mailgreen have installed a 135KW Solar PV Power System at our production site, consisting of more than 500 solar panels! It generates more electricity than we use! We are an electricity exporter and Carbon Negative as far as our power usage is concerned!

Recycling

Mailgreen recycle absolutely everything that can be commercially recycled! From every scrap of paper and packaging, to all our machine consumables and spares, even office toner cartridges and plastics. At most we discard one wheelie bin of waste a week which can’t be commercially recycled – which is incredible for an organisation of our size!

Machine Efficiency

Mailgreen utilise the latest and most efficient digital equipment. The equipment is designed to provide the maximum throughput for the minimum amount of power used. The digital presses that Mailgreen favour are some of the most efficient in the industry, reducing the carbon footprint still further.

Recycled Paper

Mailgreen promote the use of recycled materials in all of our mailings. Recycled papers are extremely good quality and take advantage of the incredible nature of the material which allows obsolete items to be re-used for future productions. The process is commercially and financially sound and has the obvious impact of reducing carbon footprint dramatically.

Putting Something Back

Working with woodland conservationalists, we support the exclusive planting of deciduous trees such as Ash and Oak, in British woodlands.

PEFC & FSC papers

Mailgreen promote the use of PEFC and FSC papers and materials where recycled alternatives are not available or suitable.

Recycle Mail Pieces

On every mail piece Mailgreen promote the recycling of the mail piece itself. Thus beginning the cycle once more and reducing the carbon footprint still further.

Use Less

The best way to limit carbon production and reduce the usage of natural resources is to use less! In addition to our super efficient equipment, Mailgreen have taken every step to reduce our power and resource usage to a minimum. LED lights have replaced traditional lights throughout our premises and heating systems updated for maximum efficiency.

Promote Targeted Mail

Mailgreen encourage suppressing customer and prospect data, where the data is not from a consent-based file, against the Mail Preference Service, ensuring all items are fully and accurately addressed and post coded and to reduce unwanted mail.

These are some of the methods Mailgreen employ in the mission to achieve Low Cost @ No Cost! The Mailgreen Environmental Policy revolves around the 6Ps, Paper, Packaging, Production, Power, Pollution and Putting Back. In each case we constantly look for new ways to combat the effects of each of these on the environment. In terms of power, we are net exporters of totally clean energy and in terms of the other 5Ps we have largely mitigated any negative impact. If you would like to know more, please contact us.

Why send anything in the post ?

Why do people still send things by post ? Why doesn’t everyone send everything by email or other digital means ? There are lots of reasons. Some people just prefer a physical document in their hands. Some people need to keep hard copies for legal or professional reasons. Others believe that the physical mail piece is far more impressive method of imparting information than it’s digital equivalent. Through not only sight, but also touch, smell, sound, versatility, interactivity and authenticity. However, the main reason is simply trust. No one trusts the internet or email any more. The digital age has taught us first to be wary of everything we see and simply to always delete anything from anyone we don’t know and to avoid investigating or looking at anything remotely unusual for fear of viruses, hacking and identity theft.

When you receive a mail piece, you don’t fear your house will be invaded, the piece of paper will steal your identity or your bank account will be mysteriously emptied. You also know that whether it is a bank statement or a piece of advertising material, it was sent specifically to you at your address and is meant for you. Someone has paid a direct amount of money to target and contact you. All these points of comfort encourage you to always open your mail and fully investigate what is inside, which is considerably more than the majority of us do with email and digital communication.

Similarly, for the person sending the mail, the digital equivalent does not yet exist for your name and address. When you send a mail piece in the post to a particular address, you can be fairly certain it has gone to the person that you wanted to receive it. Email addresses and contact accounts change, digital communications get lost and mailing lists can’t be relied upon to match a person to their latest email address. So companies and people who want to be certain that other people receive their message, still send things by post!

Mailgreen understand the needs of our customers to post things and so we have provided the best medium for doing this, in such a way that it doesn’t take any more time than sending an email, but you can be certain of where it is going and the recipient won't be afraid to look at it!

Can posting a physical document be environmentally friendly?

Short answer – Yes!

Recyclable paper is made from wood, a renewable carbon storing resource. European forests, which provide wood for making paper and many other products, have grown by 44,000km2 over the past 10 years? That’s more than 1,500 football pitches every day! Paper is a uniquely renewable and sustainable product. The main raw materials, trees, are grown and harvested in a carefully controlled and sustainable way.

Visit websites like www.twosides.info for a balanced view of how environmentally friendly printing can be. Sending everything electronically is not as green as you might think! Below are some of the facts gathered by Two Sides and presented on their website.

The pulp, paper and print industry is one of the lowest industrial emitters of greenhouse gases. World Resources Institute, 2013

The European Paper Industry has reduced the CO2 emissions per tonne of paper produced by 40% since 1990. Cepi Sustainability Report, 2011, Page 41

The paper industry is the biggest user of renewable, low carbon energy and 54% of the energy used in European paper making is biomass based - more than in any other sector. Cepi Sustainability Report, 2011, Page 41

Reading a newspaper can consume 20% less carbon than viewing news online.Swedish Royal Institute for Technology, Moberg et al, 2007, Page 85

One email with 400k attachment sent to 20 people, is equivalent to burning 100w light bulb for 20 minutes. BBC, Costing the earth, Global Warming, April 2009

100 searches on Google is equivalent to ironing a shirt, which is equivalent to 20g CO2. Google Green, 2013

The average energy consumption on the level of a typical Google user is about 180-watts-hours a month, or the equivalent of running a 60-watt light bulb for three hours. New York Times, September 2011

These are just some of the myths and facts explained regarding print media on the Two Sides website. Quite simply, responsible use of print is extremely green and environmentally friendly, so in a multimedia world, responsibly sourced print and paper may be the most sustainable way to communicate as digital media has its own impact too.

Mailgreen, as the name suggests, promotes the responsible use of mail and have some of the best green credentials in the business! Climate change presents a serious challenge for responsible people in the 21st century. Every person and organisation wants to use renewable sources of energy, source replenishable products and promote the recycling of all used materials. However, these things take time and often considerable amounts of money to introduce. Mailgreen is one service which can be easily introduced TODAY on the journey to a more responsible future. The Mailgreen service has been designed to help you increase the use of environmentally-friendly materials in your mailings, while reducing the amount of mail in the waste stream. Mailgreen will help you save money and demonstrate your commitment to recycling, sustainability and reduced waste.